"A Lifetime Keep Just One Sheep"

Globalwits CEO Mr.Shao Honghua

Early Life and Education

Born on December 7, 1972, in  Zhejiang Province, Shao Honghua was destined to make significant strides in the realm of international trade. His academic journey began at Zhejiang University, one of China's most prestigious institutions, where he pursued his undergraduate studies.

Driven by a passion for economics and trade, Shao continued his education at the University of International Business and Economics (UIBE), earning a Master's degree and laying the foundation for his future endeavors.

Professional Ascendancy

Shao Honghua's career commenced post-graduation with a position at the Academy International Trade and Economic Cooperation under the Ministry of Commerce of China. From 1997 to 1999, he honed his analytical skills in the Meida Research Office, gaining invaluable insights into international trade dynamics.

In 1999, Shao transitioned to the corporate world, joining Alibaba Group as the Northern District Manager. His tenure at Alibaba, from 1999 to 2001, was instrumental in understanding the power of e-commerce and its potential to revolutionize traditional trade practices.

Pioneering in Trade Data

In 2001, Shao Honghua embarked on an entrepreneurial journey, founding Globalwits Company. This marked the beginning of a new era in the field of China trade data industry.

Under his leadership, the company has grown to become a global leader in providing international trade data and analytical tools, serving tens of thousands of enterprises worldwide. His clients span a diverse range, from top 500 foreign trade companies to multinational corporations, listed enterprises, and foreign trade businesses.

Contributions to Trade Digitalization

On February 22, 2022, Shao Honghua authored and published the first book in China on the field of trade digitalization, titled "Trade Digitalization: Creating New Dynamics, New Formats, and New Models of Trade."

The book, published by the Machinery Industry Press, encapsulates his vision and expertise in leveraging large data for trade enhancement.

Impact in Trade Digital field

Mr. Shao Honghua was invited at the In 2023, Mr. Shao Honghua was invited at the 133rd China Canton Fair's inaugural Trade Digitalization Innovation and Development Forum, RCEP High-Level Forum...Output Globalwits sound and deliver Globalwits energy.

Over the last 20 years, Mr.Shao Honghua was invited to make speeches in different exhibitions meetings and universities.

The critical role of foreign trade big data in customer development, market analysis, industry monitoring, and price positioning. he prophesied that proactive and precise marketing based on foreign trade big data would become the mainstream approach for enterprises to explore international markets.


Leadership and Recognition

Mr. Shao Honghua holds esteemed positions within the China International Trade Economic Statistics Society as Vice President and as the Trade Digitalization Professional Committee Director, Instructor of OAITEC Master of International Business (MIB) of the Research Institute of the Ministry of Commerce of China..

His dedication extends to roles within the Digital Economy Branch of the China Association for Trade in Services and the Expert Advisory Committee at Shanghai University of International Business and Economics' Statistics Department.

Mr. Shao introduced a transformative "Three-Three Plan to enhance international adaptability and development


One-Three Plan

Globalwits emphasizes "Four Essences and Four Modernizations," focusing on quality products, premium clientele, standardized pricing, and specialized services.

This shift from generic low-cost marketing to a lean, precise, and finely managed approach revitalizes the company and establishes a distinct market advantage.

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Globalwits Data Tech

Second-Third Plan

Globalwits centers on cultivating an empowered learning organization, fostering a culture of knowledge and capability sharing.

Organizational and KPI adjustments have led to a flexible " Powerful background, small front-end" operational model, enhancing employee potential and overall efficiency, and enabling agile market response.

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Globalwits Info Tech

Three-Three Plan

Globalwits prioritizes "customer-centric and customer value creation-oriented"

Deep customer understanding and continuous innovation delivers greater value to clients.



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