How to combine Attending Exhibition and Using Customs Data to develop customers efficiently?

Attending exhibitions and utilizing customs data can be powerful ways for developing customers efficiently.

By combining these two strategies, businesses can gain valuable insights, build relationships, and ultimately drive growth. In this blog post, we'll explore how to effectively integrate attending exhibitions with using customs data to maximize your customer development efforts.

Exhibition Opportunities

Participating in industry exhibitions offers a unique platform for businesses to showcase their products, network with potential customers, and gain exposure in their respective industries. Exhibitions provide a direct line of communication with customers and allow for hands-on demonstrations of products and services.

blur tour travel expo exhibition for business trade fair

Utilizing Customs Data for Customer Insights

Customs data can provide a wealth of information about international trade activities, including import and export trends, market demand, and competitor analysis. By leveraging customs data, businesses can gain valuable insights into potential customer segments, emerging markets, and competitive landscape.

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Integrating Exhibition with Customs Data

One month before the exhibition: 

Use customs data to conduct background checks on target customers, analyze customer purchase products, purchase volume, purchase cycle, purchase amount, etc., and use commercial data to check customer official contact information to obtain key information such as corporate risk assessment.

Invite customers to visit the booth by email, private message, etc., and inform the specific booth location and contact information.

Two weeks before the exhibition:

Contact key customers by phone, ask them if they will come to the exhibition, and understand their needs and interests by the way.

One week before the exhibition:

reconfirm the date and time of the customer's visit, and provide assistance with itinerary arrangement and traffic guidance;

Exhibition period:

Show company's strength to our customers and communicate with customer‘s demands face-to-face. Leave a professional and reliable service image to customers.

After the exhibition: 

Quickly filter received business cards through customs data to find customers that match our industry and company.

Send thanks letters  and follow up with customers in time.

This holistic approach can help identify customer preferences, market demand, and potential areas for expansion or improvement.

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Targeting Prospective Customers

By combining insights from exhibitions and customs data, businesses can effectively target prospective customers who align with their products or services. Utilize the data to identify regions or industries with high demand and tailor your marketing and sales efforts accordingly.

Building Relationships and Partnerships

Exhibitions provide a platform for networking and building relationships with potential customers, suppliers, and partners. By leveraging customs data, businesses can approach these interactions with a deeper understanding of market dynamics and potential collaboration opportunities.

Driving Growth and Expansion

Ultimately, the combination of attending exhibitions and using customs data can fuel business growth and expansion. By leveraging the insights gained from both sources, businesses can make informed decisions, identify new opportunities, and drive their customer development efforts with precision.

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Conclusion

When it comes to developing the customer, the combination of customs data insights and participation in exhibitions can be a powerful strategy for businesses. By leveraging these resources, companies can gain valuable insights, build relationships, create brand awareness, and ultimately drive sales and conversions, leading to a stronger and more loyal customer base.